Really Useful Content

Most entrepreneurs don’t own a business, they own a job…
 

They’ve become a slave to their business…walking around dragging a ball and chain.
 

They started their business out of passion, freedom and a hunger for more…
 

But then somewhere along their journey they lose their way…
 

It begins with them checking their email as soon their eyes open in the morning. They get bogged down in ‘tactical hell’ dealing with time-sucking ‘busy’ activities that drain the life out of them and don’t move their business forward.
 

Now compare that with an entrepreneur who owns a thriving, wildly successful business…
 

A business that consistently generates loads of new leads, clients & revenue each and every week like clockwork.

They’ve got automated systems and a team in place to run the daily operations and ‘grunt work’ of the business.
 

They command higher prices, make more profit, and are growing at lightning speed. They are like business superheroes...

Which one is living their dream life? 

We all have a picture in our heads of our dream customer.  If we only sold to them, life would be great.  

So how do you find them, rhythmically, consistently.  

Do you just shoot in the dark, scatter your marketing spend and hope for the best?

To find your dream customer, you have to think like your dream customer, you have to know your dream customer.

Audience is everything. Poor results from your marketing always comes down to not thinking like your dream customer, or not understanding them enough.

Can you answer these questions:

1. What are their hopes, dreams, desires?
2. What do they worry about?
3. What are their biggest frustrations or challenges?
4. Where do they hang out and congregate?
5. What makes them happy?
6. What is their preferred communication method?
7. What phrases, jargon, speech do they use?

You need to dive deep to really understand this stuff in order for  your campaign to look right and appear in the right places at the right time

"If you cant read the scoreboard, you don't know the score. If you dont know the score you can't tell the winners from the losers." - Warren Buffet

There are a few key numbers that you need to know, not roughly, exactly - These numbers will deternine if you are a professional business person and winning or ......

There are 12 key numbers that you need to know that will drive the PROFIT within your business.  Do you know what they are?

How do you get from number of leads down to net profit?  Its just a series of numbers, all connected and if you truely understand them, they are transformational

Every business should have a scorecard, with no more than 6 key numbers tracked to show you the state of your business.

Imagine you are on a desert island.  You have no email or phone.  All you have is a single peice of paper, delivered to you each week, with a handful of numbers.,  These numbers must allow you to have an absolute pulse on your business.

What would your numbers be?

Did you know that you can transform your business in 90 minutes per day.

Spending 90 minutes each day, completely focussed on the things that will move your business forward is all it takes to make a HUGE difference.  But is not easy to do, it takes commitment and dedication to turn it into a habit.

The 90 minute unbreakable rules:

1. Plan ahead - You must know what you are going to do before each 90 minute session
2. Environment matters - The right space, no interuptions, quiet with everything you need right there
3. The 80/20 principle - Work on the big things that make the big difference
4. Regularity - You have to commit to doing this. Occassional 90 minutes sessions dont have the same impact on your business
5. Clarity - Clear and concrete goals are needed
6. Deadlines - The end time matters.  Set your clock to finish on time.  The pressure helps.
7. Get stuff done.  Something that is 80% there and acted upon is always better than being 100% and still on the drawing board

There is a very intersting number sequence

1 - 4- 15 - 60 -20

It means a lot to you, even if you don't know it yet.  This is the money pyramid:

1. 1% of entreprenuers are rich
2. 4% of entreprenuers are very well off
3. 15% of entreprenuers have a good living
4. 60% of entreprenuers financially struggle
5. 20% of entreprenuers are broke

Where are you, and if you are in the 20 or 60 what are you going to do differently yo get up to the 15-4-1?

You have to plan for success and there is a process to follow to ensure that your business can support and facilitate your dream life:

• Design your dream Life
• Cost out your dream life
• Transpose this into your business
• Plan the actions to acheive

You have to take action and make change.  "If you always do what you have always done, you will always get what you always got" - Henry Ford

The biggest mistake made by most businesses when trying to build rhythmic acquisition of customers is............

Not communicating with them anywhere near enough.  Rhythmic activity always comes before rhythmic acquisition.  You need a world class follow up process that nurtures all of your leads and prospects, giving them really useful content regulalry and occassionally asking them for business.

In pretty much every sector only 3% of people are actually ready to buy when they encounter you, with another 47% aware they might need to buy but not yet.  The other 50% dont even know they have a gap!

Here are more numbers for you:

0-1-1-2-3-5-8-13-21-34-55 - The fibonacci sequence - This is a great rule for email follow-up after a lead.  On the day of enquiry, twice the day after and so on.

In addition you will be calling them, texting them, writing to them, not badgering them, providing useful information so that when they are ready to buy, they give you a shot.

"Until they buy or die" - Nigel Botterill the CEO of Entreprenuers Circle.  But it has to be systemically or you will forget to do it.

Does your website answer your customer questions.  It really should.....

  Why you need a world class follow up process, instead of blaming "bad leads"

Steve reminds us there is always a "WHY" we start a business and we need to remember what that was

Does your website answer your customer questions.  It really should.....

  The power of working ON ratherthan IN your business

Does your WHY mean enough to you to keep you focussed on the goal?